Spritz on over to Wynwood this weekend, y'all.
Credit: Aperol
If your ideal weekend includes sunshine, music and a perfectly chilled Aperol Spritz in hand, Miami’s about to deliver. Aperol is popping up in Wynwood with Be the Moment, a two-day Aperol Day Club experiencedesigned for golden-hour socializing, creativity and a splash of citrusy Italian flair.
Taking over Wynwood Marketplace (2250 NW 2nd Ave.) on Saturday, March 14 and Sunday, March 15 from 1 to 7 p.m., the 21+ event transforms the popular outdoor venue into an immersive orange-hued playground celebrating Aperol’s signature aperitivo culture. Think music-driven daytime goodness, stylish installations and plenty of opportunities to sip one of Miami’s favorite spritzes.
At the center of the experience is the Aperol Day Club, where guests can vibe out to curated DJ sets while exploring a series of playful activations inspired by art, fashion and self-expression. Expect glowing orange décor and interactive customization stations where visitors can create their own tote bags, charms and even custom perfume. Pair that with bites from local food vendors and plenty of Spritz flowing behind the bar, and the whole thing feels like an Italian summer party dropped straight into Wynwood.
The concept behind “Be the Moment” is simple: slow down, soak in the music and embrace those spontaneous social moments that make our weekends memorable. Whether you’re there for the cocktails, the aesthetic or just an excuse to gather with friends before sunset, this pop-up leans fully into the city’s love for stylish daytime parties – consider it Worth Traveling For.
Admission is free and open to guests 21 and over, and while RSVPs aren’t required, organizers encourage signing up ahead of time via aperoldayclubmiami.splashthat.com.
