Shopping for a Rolex? The pre-owned game locally just got a major boast.
Credit: Weston Jewelers
Finding a Rolex in Broward just got considerably more interesting.
Weston Jewelers has officially joined the exclusive Rolex Certified Pre-Owned program, bringing brand-authenticated secondhand Rolex watches to its flagship location at 1728 Main Street in Weston Town Center.
Introduced globally in 2022, the program allows select Official Rolex Jewelers to sell previously worn watches certified directly by Rolex. Every eligible watch must be at least two years old and undergo a meticulous inspection, testing and servicing process that verifies its authenticity, components, performance and condition.
Each purchase arrives with a distinctive Rolex Certified Pre-Owned seal, an official guarantee card and a two-year international Rolex guarantee beginning on the purchase date.
That assurance is a major deal in a secondary market where provenance can be as important as the model itself. It also gives buyers another route to Rolex ownership as demand for certain new watches continues to produce lengthy waits.
Rolex limits the program to selected authorized retailers worldwide. With its addition, Weston Jewelers becomes one of only two Rolex Certified Pre-Owned destinations in Broward County; the other is located in Lighthouse Point.
“Trust means everything in our business,” Ed Dikes, CEO and co-founder of Weston Jewelers tells Browardist, adding that the program gives clients “a new way to acquire a Rolex timepiece with confidence and the promise of a true Rolex experience.”
Founded in 2001, the family-owned jeweler is celebrating 25 years in South Florida and also operates at Seminole Hard Rock Hotel & Casino in Hollywood.
