Courtesy: Odyssey Functional Energy
South Florida has already birthed a billion-dollar energy drink juggernaut in CELSIUS, now headquartered in Boca Raton. But just 30 miles south, another beverage brand is bubbling up fast... and it’s got a distinctly Broward kind of buzz.
Fort Lauderdale-based Odyssey Functional Energy is shaking up coolers near and far with its lineup of mushroom-powered, plant-based drinks that promise clean, lasting energy without the crash. Earlier this month, the company rolled out three new flavors — tropical, cola and pink lemonade — joining a growing roster that includes favorites like Orange Ginger and Blackberry Lemon Twist.
Founded by longtime wellness entrepreneur Scott Frohman, Odyssey began when he started experimenting with adaptogenic mushrooms like lion’s mane and cordyceps in his morning coffee. The cognitive boost and clarity he experienced were so strong he decided to can the concept.
“I created Odyssey because I saw a major gap in the energy drink space,” Frohman tells Browardist. “I needed clean, functional energy that actually worked, without the crash... and what I found with lion’s mane, cordyceps, green tea caffeine and other adaptogens completely changed the game for me. That personal discovery became the foundation of Odyssey. Since launching in 2022, we’ve expanded into over 8,500 stores nationwide and become one of the fastest-growing energy drink brands in the country. We’re revolutionizing an outdated category and redefining what energy can be... clean, long-lasting and built for both body and mind. With functional ingredients, mood-boosting benefits and standout flavor, Odyssey is leading the future of energy,”
Each can of Odyssey blends functional mushrooms with L-Theanine, Panax Ginseng and naturally sourced green tea caffeine for energy that’s all natural, plant based and free of added sugar or artificial ingredients. It’s a far cry from the syrupy, high-octane energy drinks that once ruled the gas station shelves.
In Broward, Odyssey is already easy to spot, available at local 7-Elevens, Doris Italian Market in Coral Springs and Target in Dania Beach among oodles of other locations. The brand’s sleek cans and vibrant formulas are positioning it to compete in a category now dominated by giants like CELSIUS, which topped $1.4 billion in annual revenue in 2024 and continues to grow with PepsiCo distribution power.
With this, Odyssey isn’t trying to be a copycat. Instead, it’s chasing clarity, not chaos. Frohman and his team are clearly betting big on function-forward energy, one can at a time.
You can order Odyssey online or find a local shop that sells ‘em at odysseyelixir.com.
