PRIMA and its intuitive app have arrived, making hard-to-snag Miami dinner reservations a thing of the past?
Courtesy: PRIMA
Scoring a table at one of Miami’s hottest restaurants just got a whole lot easier and locals have PRIMA to thank for that.
The just-launched dining tech platform connects diners, hotels and high-end restaurants through a sleek, data-driven system that makes last-minute tables at the city’s most coveted spots suddenly, wait for it… possible. We’re talking MILA, Casa Neos, Sparrow, Estiatorio Milos and Queen – some of the best places around, all live now on PRIMA’s premium reservation marketplace.
Founded by Alex Zhardanovsky (of Azoogle Ads fame) and developed by hospitality and tech veterans from Miami to Ibiza, PRIMA is shaking up the way both guests and restaurants handle bookings. For diners, it boasts instant access to real-time tables at 70-plus in-demand venues. For restaurants, it reduces no-shows, fills gaps and maximizes nightly revenue. It seems to be a win-win, while also giving the region’s concierges a powerful new tool for VIP guests.
"Figuring out where to eat in a new city is hard,” Pat Venn, COO of PRIMA tells Browardist. “There is no shortage of options and yet if a diner looks on one reservation platform, they miss all the restaurants that are on another. PRIMA is designed to do two things: curate a list of the city’s best restaurants so the diner doesn’t have to and allow last-minute access making the impossible reservation possible.”
For locals, that means there’s a totally new and promising option when it comes to hard-to-score Miami dining that you may already be braving traffic for. And for visitors, it’s the difference between perhaps begging for a table and booking one like a boss.
PRIMA is live now in Miami, with more markets on the way. To test the tech or make your next reservation, visit book.primaapp.com.
