Airboat rides are one of many familiar sites in Visit Lauderdale's new global campaign.
Courtesy: Visit Lauderdale
Greater Fort Lauderdale is officially leaning into its signature swagger. Visit Lauderdale has launched “Never Lose Your Splash,” a new global brand campaign that celebrates the carefree confidence, vibrant culture and unmistakable energy that define our back yard. And, honestly, it feels very on-brand for a place where sunshine, salt air and good vibes are part of daily life.
The campaign taps into what makes Greater Fort Lauderdale feel so effortlessly magnetic: miles of golden beaches, a web of winding waterways and a lifestyle that blends laid-back coastal living with big-city buzz. From cruising and soaking in oceanfront views near B Ocean Resort to gliding past megayachts near Pier Sixty-Six or hopping an airboat in the Everglades, the visuals spotlight moments that feel both spontaneous and deeply rooted in place.
“Never Lose Your Splash” officially debuted during CNN’s New Year’s Eve Live with Anderson Cooper and Andy Cohen, giving the destination a national stage to show off its energy and personality. The campaign spans broadcast, digital, social and large-scale out-of-home placements, all designed to reflect the movement, diversity and joy that define Greater Fort Lauderdale.
It also arrives at a moment of momentum for the region, with major investments underway including the expanded Broward County Convention Center, new hotel openings and continued growth as a global travel hub. For locals, it’s a reminder of why this place never loses its shine. For visitors, it’s an invitation to dive in.
You can watch the full campaign video, embedded here.
