The World Cup is set to make a massive economic impact on South Florida, certainly inclusive of Broward and its hospitality landscape.
Courtesy: Colliers South Florida
South Florida is staring down one of its biggest economic moments yet. A new Colliers report projects that the seven FIFA World Cup matches scheduled for Miami Stadium (Hard Rock Stadium) in summer 2026 could inject upwards of $1.5 billion into the region, nearly triple the impact of Super Bowl LIV. Broward County is very much part of the surge.
"The FIFA World Cup is estimated to bring $1.3 to $1.5 billion to the South Florida region, tripling the impact from Super Bowl LIV in 2020," Colliers’ Dustin Ballard, managing director of South Florida, tells Browardist. "An estimated 1 million visitors are expected and with the 67,000 hotel rooms in Miami-Dade County coupled with the 38,000 hotel rooms in Broward County, we foresee significant economic impact for both communities. South Florida is uniquely positioned as the Gateway to Latin America. We have multilingual talent, direct flights to every major city in the hemisphere, and a culture that's already deeply connected to the sport."
The global spotlight hits hard with seven matches confirmed in 2026: group-stage games on June 11, 14, 17 and 20, a Round of 32 matchup on June 25, a quarterfinal on July 5, and the Bronze Final on July 18. Beyond tourism spending, Colliers points to a broader ripple effect across real estate, logistics and commercial development that will stretch well beyond the stadium.
Miami continues to post the lowest office vacancy rate among major U.S. markets with steady Class A rent growth. South Florida’s freight and transportation network can move cargo to 70 percent of the U.S. population within four days, a competitive advantage that is expected to attract new investment. Multifamily demand remains strong across the tri-county region despite rising inventory. Retail corridors are preparing for a surge in foot traffic and hospitality businesses are scaling up for record occupancy.
From rental demand to industrial growth to mixed-use megaprojects, the World Cup is set to become an economic accelerant that Broward will feel from the beaches to the warehouses.
Read the full Colliers report at colliers.com.
